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At Sincerely, I strive to make the Ink Cards app the easiest way to send personalized greeting cards. 

Here are a few of my contributions:

  • Analyze surveys and key user flows to optimize and create new features

  • Design and work closely with developers to build features for our mobile app and physical products

  • Manage and mentor two ux/ui designers

  • Prioritize new features based on company goals (e.g. new physical product offerings and enhancing existing features)